Most popular
Digital Storefront
A fast, beautiful online shop on Shopify or our headless Next.js stack, set up to mirror how your store actually works.
- Custom design from your brand
- Mobile-first checkout
- Local pickup & delivery
A retail-first digital agency·Est. 2014 · New York City
Take your shop online.
On your terms.
Your shelves already do the work. We build the digital storefront, marketing, and operations that let the rest of the world shop them - without changing how your store feels.
1,200+
Stores online
4.2×
Avg. revenue lift
96%
Retention y/y
Featured shop
Marlow & Wren · Cobble Hill, Brooklyn
+++Digital Storefronts+++Online Marketing+++Inventory Management+++Photography & Merchandising+++Local SEO+++Email & SMS+++Revenue Forecasting+++Analytics+++Ongoing Care+++Digital Storefronts+++Online Marketing+++Inventory Management+++Photography & Merchandising+++Local SEO+++Email & SMS+++Revenue Forecasting+++Analytics+++Ongoing Care+++Digital Storefronts+++Online Marketing+++Inventory Management+++Photography & Merchandising+++Local SEO+++Email & SMS+++Revenue Forecasting+++Analytics+++Ongoing Care
01 / The studio
A New York agency built around independent retail.
Twelve years in, still picking up the phone.
Beyond Offline was started in 2014 above a hardware store on Lafayette Street by two former shopkeepers and a software engineer. We grew up alongside the SoHo retail scene, and today we're an 80-person studio working with independent and family-owned shops from coast to coast.
We build calm, considered digital storefronts for the kinds of shops you'd cross town for: the bookshop with the cat, the hardware store run by three generations, the bakery that remembers your order. We treat the website like an extension of the shop, not a replacement for it.
We're big enough to handle a 14-store chain's omnichannel rollout and small enough that the partner who pitched you is the one who picks up when something breaks at 9pm on a Saturday.
Headquarters
SoHo, New York
Team
80 people
Founded
2014
Clients served
1,200+
02 / Services
Everything a small shop needs to sell online, and nothing it doesn't.
Pick a single service or wrap them into one quarterly engagement. Either way, you get the same team from kickoff to year three.
Online Marketing
Local SEO, Google Business, paid social, and email flows, calibrated for foot traffic and online orders.
- Google Business tuning
- Meta & TikTok ads
- Email & SMS flows
Inventory Management
One source of truth across your register, online store, and back room. No more selling the last sweater twice.
- POS integration
- Stock sync
- Reorder alerts
Photography & Merchandising
We photograph your shop and your products on-site, then merchandise the digital aisles with the same care.
- On-location shoot
- Product styling
- Lifestyle library
Analytics & Insight
Plain-English dashboards that show what’s selling, what’s slow, and where your next dollar should go.
- Weekly digest
- Cohort tracking
- Margin reporting
Ongoing Care
We don’t hand you the keys and disappear. Our care plans cover updates, fixes, and quarterly strategy.
- Same-week support
- Quarterly reviews
- No lock-in
Recommended platform
Our storefront stack of choice: Shopify.
Nine out of ten shops we launch live on Shopify. It's the rare platform that does the boring things well, checkout, payments, inventory, shipping, so your team can spend their time on the parts of the shop that actually feel like the shop.
Whether you build with us or build it yourself on a kitchen table, Shopify is where we'd start. Free to try, no credit card needed.
Free trial
Start a Shopify store— in an afternoon.
- Sell online, in-store, and on social, one inventory.
- Built-in checkout that converts better than custom.
- 100+ payment methods, including Shop Pay.
- Apps for shipping, taxes, email, and POS.
Start your free Shopify trial
Cancel anytime. No credit card needed to start.
03 / How we work
A four-step rhythm,
borrowed from retail itself.
- 01
Walk-through
We visit your shop (or jump on a long video call) to understand how you actually sell, what your customers ask for, and where the friction lives.
Deliverable
Audit & opportunity map
- 02
Plan
A clear, fixed-scope proposal with timeline and price, no agency fog. You approve every line item before we start.
Deliverable
Scope & roadmap
- 03
Build
Storefront, inventory wiring, photography, content. We work in two-week cycles with weekly check-ins so nothing surprises you.
Deliverable
Launch-ready store
- 04
Tend
After launch, we stay on as your retail-tech team, running marketing, monitoring stock, and adjusting as the season changes.
Deliverable
Quarterly reviews
By the numbers
Quietly, the shops on our roster
are doing the loud numbers.
- $284M
- Revenue moved online for our shops in 2025
- 1,200+
- Independent stores launched since 2014
- 96%
- Of clients renew their care plan year over year
- 8 weeks
- From kickoff to launch on a typical project
04 / Case studies
Shops that made the shift,
in their own words.
Case 01/Portland, OR
Halverson & Sons Hardware
A 47-year-old family hardware store launches a same-day delivery service for the neighborhood, without losing the in-store regulars.
StorefrontInventory syncLocal SEO
- +218%
- online revenue, year one
- 31 min
- average delivery time
- 4.9★
- across 400+ reviews
Case 02/Austin, TX
Marginalia Bookshop
An indie bookshop replaces a clunky third-party site with a custom store, ships nationwide, and grows its newsletter from 800 to 12,400.
StorefrontEmail & SMSPhotography
- 15×
- newsletter growth
- $42
- average online order
- 0
- lost sales to Amazon (their words)
Case 03/Montréal, QC
Petits Pains Bakery
Pre-orders, subscriptions, and a wholesale portal for 22 cafés, all running off the same inventory the counter staff uses.
StorefrontInventoryWholesale portal
- +62%
- weekly orders
- 22
- wholesale partners onboarded
- 9 hrs
- saved per week on admin
05 / Voices
What shopkeepers say
when the apron comes off.
I’ve been running this store for 31 years. Beyond Offline is the first agency that understood my customers without me having to translate.
Ingrid Halverson
Owner, Halverson & Sons Hardware
Our website used to feel like a different business. Now it feels like the back room of the shop — same voice, same care.
Daniel Okafor
Co-founder, Marginalia Bookshop
They cut our admin in half and doubled our wholesale. I sleep better and bake more. That’s the whole pitch.
Camille Tremblay
Head Baker, Petits Pains
No jargon, no upsell, no 80-page report. Just a working website and a team that picks up the phone.
Marcus Lee
Owner, Eastside Cycle Co.
06 / Frequently asked
Questions we hear
across the counter.
Don't see yours? Send it along in the inquiry form and we'll answer within one business day.
07 / Inquiry
Tell us about
your shop.
We read every inquiry within one business day and reply with honest, no-pressure next steps, even if Beyond Offline isn't the right fit.
- Headquarters
- 31 Howard St
New York, NY 10013 - Office hours
- Mon–Fri, 9am–6pm Eastern